By Katie Northcott, News Director
Peterson Media Group is excited to announce that meteorologist Elijah Kirby will begin providing weather coverage for its radio stations 93.9 The Duck, Rooster 101.5, and Whiskey Country 105.1 and 95.9.
Kirby is the lead meteorologist behind Southern Tennessee Weather, formerly known as Shelbyville Weather, where he built a large and highly engaged following across social media. He is widely recognized for his real-time live tracking during severe weather events, helping residents across Southern Middle Tennessee stay informed and prepared when conditions turn dangerous.
Listeners can expect timely forecasts, weather updates, and enhanced severe weather coverage as Kirby joins the Peterson Media Group team.
“We’re extremely excited to partner with Elijah and Southern Tennessee Weather,” said Josh Peterson, Vice President of Peterson Media Group. “He brings credibility, energy, and a deep connection to our community. His live severe weather coverage has become a trusted resource for so many people in our region, we have picked it up previously and used it on our radio stations and we’re proud to bring that level of service to our listeners now on a daily basis.”
Peterson also expressed appreciation for outgoing meteorologist Andy Wood, who has provided weather coverage for the stations over the past year.
“Andy has done an excellent job serving our audience, and we’re grateful for his professionalism and reliability over the past year,” Peterson added.
Listeners are encouraged to follow Elijah Kirby on Facebook at Southern Tennessee Weather for live updates, forecast discussions, and severe weather tracking.
“I’m extremely excited to work with Peterson Media Group and bring Southern Tennessee Weather to their radio stations,” said Kirby. “This partnership allows us to reach even more people with timely forecasts and critical severe weather information. Serving this community and helping people stay safe will always be my top priority.”
ABOUT PETERSON MEDIA GROUP
Owning and operating four radio stations across Southern Middle Tennessee, Peterson Media Group is owned by Josh and Holly Peterson. The group consists of WFTZ Rooster 101.5, the area’s number one rated radio station, 93.9 The Duck, the area’s number 2 rated radio station, WMSR Thunder Radio 107.9 FM and Whiskey Country 105.1 and 95.9. Learn more at www.petersonmediagroup.net.
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